About
Nicole Hawkins
Nicole Hawkins is a dynamic consultant, communicator, and creator with over 20 years of experience helping individuals, brands, and organizations communicate more effectively, discover their purpose, and amplify their impact. She has built a trusted reputation for crafting bold and strategic solutions that inspire connection and deliver measurable results.
Since 2004, Nicole has collaborated with a wide range of leading organizations spanning corporations, nonprofits, media entities, and sports teams, including AARP, Colon Cancer Alliance, Panera Bread, NBC Sports Washington, the Washington Spirit of the National Women’s Soccer League, and the George Washington University School of Business. Her work spans public relations, communications strategy, executive consulting, special events, community engagement, and brand alignment, always with an emphasis on purpose and partnership.
Nicole made history at just 27 when she became the first Black woman to serve as Public Relations Director for an NBA franchise, the Washington Wizards. She held other senior roles with Monumental Sports and Entertainment, including Director of Event and Venue PR for Capital One Arena and Assistant Director of PR for the WNBA’s Washington Mystics. She began her career in the Communications Department at the WNBA league office in New York City.
Nicole is also the visionary behind Live Life True, launching in summer 2025. This community is designed to help people reconnect with what matters most and live authentically.
Nicole is a proud graduate of the University of Maryland, College Park, and an avid proponent of community colleges. Before the University of Maryland, she studied at Jefferson Community College in Watertown, NY. Additionally, she holds a professional certificate in Sports Philanthropy from George Washington University.
Consultant Collective
Nicole collaborates with other high-impact consultants depending on the project’s scope, providing clients with streamlined access to experienced professionals.
The Consultant Collective comprises sought-after experts in various fields, including editorial design, brand strategy, advertising, graphic design, crisis communications, media training, photography, video production, and more. These professionals have developed executive national marketing and communications plans, secured local and national media coverage, executed special events and activations of all sizes, managed national nonprofit campaigns, created engaging content, and handled sponsorships.
The members of the Consultant Collective are multicultural and intergenerational, reflecting the diversity of society. Nicole believes this diversity is essential for delivering the best experience to clients. We prioritize listening, asking the right questions, and collaborating with you every step of the way.