About
Nicole Hawkins
Nicole Hawkins is more than a consultant and strategic advisor. She is a connector of people and purpose operating at the intersection of sports, entertainment, culture, and impact. Her work centers on deep listening, intentional collaboration, and delivering powerful, purpose-driven results. Nicole partners with organizations and individuals to solve problems, bridge gaps, and connect the dots, helping them transition from their current situation to their desired goals. She has earned a trusted reputation for crafting bold, strategic solutions that inspire connection and produce measurable outcomes.
Since founding NHC in 2004, Nicole has collaborated with a diverse range of leading organizations, including corporations, nonprofits, media entities, and sports teams, such as AARP, Colon Cancer Alliance, Panera Bread, NBC Sports Washington, the Washington Spirit (NWSL), and the George Washington University School of Business. Her work spans strategic marketing and communications, external affairs, executive positioning, and special events, always with an emphasis on partnership and purpose.
Nicole made history at just 27 when she became the first Black woman to serve as Public Relations Director for an NBA franchise, the Washington Wizards. She went on to hold senior roles with Monumental Sports & Entertainment, including Director of Event and Venue PR for Capital One Arena and Assistant Director of PR for the WNBA’s Washington Mystics. She began her career in the Communications Department at the WNBA league office in New York City.
Nicole is also the visionary behind Living Life True, a community designed to help people reconnect with what matters most and live authentically, launching in the fall of 2025.
Nicole is a proud graduate of the University of Maryland, College Park, and Jefferson Community College. Additionally, she holds a professional certificate in Sports Philanthropy from George Washington University.
Consultant Collective
As needed, Nicole leverages the expertise of the NHC Consultant Collective to deliver exceptional results tailored to her clients’ specific needs. The Collective unites seasoned professionals with decades of experience across sports, entertainment, culture, and impact. By assembling a team of creative consultants, Nicole empowers clients with a comprehensive solution, providing them with seamless access to top-tier professionals committed to helping them achieve their objectives.
Members of the Consultant Collective excel in transforming internal culture, enhancing collaboration, and improving communication through targeted coaching, training, and workshops. They skillfully elevate visibility and resonance for individuals and organizations through precision-driven traditional and social media campaigns. With a proven track record of securing media coverage in both local and national outlets, they are skilled at crafting and implementing effective marketing strategies.
The Collective’s expertise extends to producing compelling corporate videos, feature-length documentaries, commercials, and public service announcements. They orchestrate captivating media events, product launches, galas, and festivals of all magnitudes, while expertly managing sponsorship relationships. Additionally, they offer invaluable crisis communication strategies and media training to ensure clients are prepared for any situation. Their leadership in organizational rebranding further illustrates their commitment to fostering innovation and success for every client they serve.